Input from hundreds of patients through surveys, interviews, and usability tests helped drive the creation of the new websites. The new website pioneers a “patient-user experience” built to meet the highest commercial standards. “Steward is leading our industry toward putting the patient first – not just through the world-class care we provide, but through how we offer access.” “The audiences that matter above all for the services and information we’re offering online are our patients and potential patients,” said Colleen Walsh, Director of Digital Communications for Steward Health Care. “Achieving this distinction is both possible and necessary because websites in the health care sector lag far behind other industries in embracing fundamental innovations to create an easier and more patient-centered online experience,” said Salvatore Perla, president of Nashoba Valley Medical Center.
As part of the effort, Nashoba has a completely revamped online look - one tailored to make it easier for patients to access services, find information, and schedule appointments.īy partnering with technology providers who have helped build the online presence of brands like Puma, Timex, and Warner Music Group, the Steward hospitals are among the first group of acute-care providers in Massachusetts to offer a fully mobile-integrated website that will deliver custom content for patients based on their prior in-site visits. AYER - When Steward Health Care, parent company of Nashoba Valley Medical Center, set out to pioneer a new, online patient-user experience, it decided to draw inspiration from the digital presence of major retail brands.
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